Stereotheque is an app that allows people to explore music through music scenes based on location, music preferences, and serendipity. 


PHOTOS: Jena Cumbo

An excerpt from an interview with Founder Tomas Uribe. 

What is Stereotheque?

Stereotheque is a multimedia platform used to explore music based on music scenes, which are a cultural phenomenon that happened between musicians and their audiences through the music that they create, at a specific point and place in time.

How did you come up with the idea?

I’m a musician, so that’s the core of it all. I’m really curious about how technology has grown and how music and the arts is related to how technology has advanced. Because it’s both subjective and objective. And, it can bring a lot of empowerment to a lot of people — whether it’s the arts or not. And as a musician, I always felt the struggle of how to label my music specifically for when I was going to release an album or a song. Sometimes what they recommend is that you should label your music based on the top, most popular genres. And that’s what happens to all of these musicians, they have to label their music a specific genre in order to be entered into the algorithm that all of these platforms use. So based on that, I came up with this idea. 

Are you working on it full time?

We all work different jobs as well. All of us are immersed in the different music and startup world. But, eventually we’re going to focusing 100% on this…probably towards the end of summer/early fall. 

How many hours a week would you say that you work on Stereotheque? 

I would say 40. It’s basically a full time job that carries over to the weekend. 

What has been the hardest part so far? 

We’ve done different clusters of work to identify the product market fit. And how we want to take this to the actual user. The important part right now is to put our effort only in the key things that we want to focus on. It’s hard because sometimes we think, “It would be great to do this, and this, and this” and add a new feature. But right now, we have to focus on the raw bones of the application.

What has been the most satisfying moment in creating the app?

I guess everything. From the start, coming up with the idea and thinking that it’s different enough to be something that is a living and breathing entity by itself. That’s a very cool thing. Also, convincing people to hop on board of this ship and start working on it. My other co-founders, Julian, Guillermo and Kristian are totally focused on this venture as well. That’s probably the most gratifying thing.

What is success to you?

I guess there are different levels of success. Right now, in the short/medium term, success would be to have an actual, tangible product that has sprung out of an idea. That’s going to be cool. 

Just out of curiosity, how far in the development process are you?

Probably within the next month, we’re going to be releasing the first version of an MVP.

Congrats! That's definitely a degree of success. 

Thanks. Yeah, just long term success is making a little dent in the music industry. Whether that’s huge or small, like really put a dent into the industry and change the way in which we educate people about how music is consumed. 

Who is a hero of tech for you? Or music or business? 

In the technology-meets-music aspect, I would say Trent Reznor, the frontman of Nine Inch Nails. The guy is a very bright person. Very entrepreneurial spirit as well. He’s always innovating and his shows are always unique. The technology used and the visuals are amazing. 

In 10 years, where do you see yourself? 

I see myself being friends with Nine Inch Nails (laughs.) Hmm. Right now we’re always focusing on month per month, to twelve months, to eighteen months, to three years at the most but I guess ten years will be definitely be, at least, having a successful startup. But not just a startup, a movement itself. 


- Interviewed by H.B., ROKO Labs.