Babyhood is an app that helps you connect with a community of mothers.
An excerpt from an interview with Founder Christine Moy.
How long have you been working on Babyhood?
Babyhood has been in my head since I had my first child, which was two years ago. My first baby daughter was born April 2014 and that was the inspiration for babyhood. It’s about building community, a village of expecting moms – though we would love to expand to parents and dads in general. Especially if you’re in a working environment and you’re working in a male dominated space, like finance or tech, it’s highly unlikely that the time you get pregnant, you’ll have colleagues who are going through the same things as you. You may have friends across the country who are pregnant or have kids, but most likely you’ll feel totally alone and the only person alone who is having a baby.
This app seeks to connect moms that are interested in making friends and building that community, to basically connect them in a space online and in person so they can start becoming friends when they are expecting, and hopefully go through the whole life cycle until their kids get older. This was inspired by my own experience of when I was pregnant, I didn’t have any of my friends or colleagues that were also pregnant. I would literally be belly spotting, which is super awkward and if you didn’t have a high tolerance for rejection, it just wouldn’t work. Belly spotting for me was both a hit and a miss. Some people were also looking for other potential moms to be in the neighborhoods, and there were other people who were “uh you’re scary, I’m not interested in this desperate person trying to make friends.”
How did you know that you were on the right track?
I built a landing page that was like “if you’re an expecting or new mom and want to connect with other moms in person and online, this is what babyhood is going to be doing for you.” It was just a concept and super vague and I went through the whole thing of creating a LLC with a lawyer – the whole entrepreneur experience, which was super exciting fun and a learning experience.
I had this launch page and I sent it to a handful of friends, 7-10, and some were moms, some were not. And in 3-4 weeks, I had over 150 signups. That validated that people like this and I started asking what it’s going to be. So I started organizing in person events with people that had signed up, from doula events, to yoga, or mocktails. It was good market research, input, and validation that people want to come in person. I also realized that the in-person situation is a not scalable. It had to be the right date and right schedule. So I asked how I could make a scalable technology.
So I parallel path-ed from doing the in-person events and got a group of moms together who were due in August and I put them in a WhatsApp chat. And it was very interesting because at first, people were tentative but as soon as things got rolling and people started getting closer, we were getting updates! Then it was baby announcements and people were adding other friends to the chat. Everyone commiserated, chatted, and bonded. I would wake up and have 50 WhatsApp messages because people stayed up all night breastfeeding their baby and actively chatting with each other. It got really great where a lot of them were working moms and had maternity leave and started meeting up with each other. And even now, they’re constantly chatting.
Is this part-time or full-time?
What is your full-time job?
I am a product manager at an investment bank focused on designing and developing solutions using emerging technologies such as blockchain, the underlying encryption technology for Bitcoin.
In one word, characterize your life as an entrepreneur?
- Interviewed by Z.T., ROKO Labs.